Cookie Policy
What cookies ToolFM uses, why we use them, and how you can control them.
Last updated: July 2, 2026
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember information about your visit, like your preferences or whether you've already seen certain messages, which can make your next visit easier and the site more useful to you.
2. Cookie Categories We Use
When you first visit ToolFM, the cookie consent banner lets you choose which of the following categories to allow. You can change your choice at any time using the floating Cookie settings button in the bottom-left corner of the page.
- Necessary — required for the site to function, including remembering your cookie consent choice itself. These cannot be disabled.
- Analytics — Google Analytics cookies that help us understand aggregate, anonymized usage patterns (pages visited, time on site, general region) so we can improve our tools.
- Marketing — Google AdSense cookies used to display and measure advertising. If disabled, ads may still appear but won't be personalized.
- Preferences — remembers choices you make while using our tools (such as settings within a specific tool) for a more personalized experience.
3. Cookies In Use
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics | Persists session state | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| IDE / test_cookie | Google AdSense | Ad targeting and measurement | Up to 13 months |
| cookie-consent | ToolFM (first-party) | Remembers your cookie preferences | 1 year |
4. Managing Your Choice
You can accept all cookies, reject all non-essential cookies, or customize your choice per category at any time. Your decision is saved in your browser and re-applied on every visit until you change it. To review or update your choice, click the Cookie settings button (the cookie icon fixed to the bottom-left of the screen) on any page.
You can also control or delete cookies directly through your browser settings — see your browser's help documentation for instructions, since the steps vary by browser.
5. Third-Party Services
Analytics and advertising cookies are set by third parties, each governed by their own privacy practices:
- Google Analytics — for anonymized usage analytics
- Google AdSense — for displaying advertisements
See our Privacy Policy for more on how we handle data more broadly.
6. Contact Us
If you have questions about this cookie policy, please reach out through our contact page.